Check out Honda’s latest Direct Mail marketing idea: Plant this letter.

We printed the direct mail piece on specially made paper containing seeds that could be planted to grow flowers. When consumers planted the letter, it became a permanent (and lovely) part of their garden.

In terms of a green message, we went beyond “Carbon Neutral” and created an idea that would ultimately remove carbon from the atmosphere. Both the envelope and paper were 100% recycled, acid free and environmentally friendly. We even used green friendly inks.